How to tell your story through- Instagram Stories
It’s time to tell your story, not just professionally, but the reality of your world. It is often forgotten that with your stories, you are the star of the show. Your in-feed is well thought-out and a perfected version of your brand, so you need your stories to show the real picture, from family events and vacations to behind-the-scenes at house tours and your work with other realtors.
Your stories are how you get people engaged. Your in-feed posts, IGTV, and live videos are the places to go into detail, but stories are the place to get to the point. Attention spans are getting shorter, so waste no time when you’re selling yourself and your business—
- Consolidate your house tours from your main feed by teasing the best bits.
- Sell the benefits of joining your live-viewing to your audience.
- Offer a window into a neighborhood you’re showing listings in.
- Present your fun side with snippets of your time with family and friends.
- Authentically entertain by showing your home life, and in turn become more personable.
- Show behind-the-scenes at your viewings, even the bloopers.
- And don’t forget to show your success stories!
Creating engagement opportunities is the key way to get more business. Polls, questions and quizzes give people—who aren’t ready to fully connect publicly on your feed—a way to show some interest in what you have to offer. When people engage with your story, they open the door to a conversation, and that’s how you establish a new connection.
About Very Social:We are a creative social media agency and strategic partner for entrepreneurs and brands with a focus on real estate. Very Social elevates our client’s brand on Instagram through content creation, calendar management, and growing your account so you can focus on running your business and closing sales.
Special offer for Lab Coat Agents: 50% off on-boarding fee ($500 value) and Package upgrade for the 1st month. Click here and mention you are an LCA member in the contact form: https://www.verysocialnyc.com/
THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
Real estate lead generation in 2026 is no longer about discovering new tactics. The fundamentals haven’t changed, but the margin between agents who stay busy and those who scale has narrowed to one thing: execution quality. Most realtors already know how to run ads, host open houses, or call FSBOs. What fewer agents have figured […]
AI isn’t new to real estate. Many agents already use “traditional AI” to write listing descriptions,draft emails, or summarize conversations. Helpful? Absolutely. Transformational? Not really.What we’re entering now is a very different phase. The next chapter of real estate isn’t aboutusing AI inside your business. It’s about running your business with AI.This is the shift […]