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— by Saul Klein & John Reilly

Success in Residential Real Estate: Seven Success Fundamentals

After a combined 80 years in the real estate trade my business partner of the last 22 years, John Reilly and I are pleased to share Seven Success Fundamentals in Real Estate. These are key points we have practiced and observed in many successful real estate professionals over the years.

To a large degree, success in residential real estate sales can be yours if you understand, accept, and are guided by some basic fundamentals. This article includes seven of ours.

John and I are fans of “Large Visible Charts.” Ideas left in a computer often stay on the computer. We suggest printing these Seven Fundamentals and place them where you can see them every day. Just looking at them makes you think about them, consciously or subconsciously. Thinking about them will move them from your head to your heart. It is from your heart that action begins.

Fundamental 1:  Build a Book of BusinessMindset.

Your “book of business” begins as your address book of friends, relatives, and acquaintances, and should grow daily. Building your book of business requires conscious and conscientious effort (and a good Content Relationship Manager).

Why is building a book of business mindset important? Because real estate sales is a numbers game. The average term of home ownership is some 5 to 8 years. No everyone you encounter each will need your services today, but they will need your services someday; or they may know someone who needs your services in the near future.


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