Mar 01, 2024 by - Styldod

Strategies for Nurturing a New Real Estate Lead

Congratulations! You’ve made a new connection and obtained their contact information. Now, what’s the best way to nurture that lead? Simply exchanging business cards and hoping for the best won’t cut it. To stay top-of-mind and position yourself as the go-to expert, you need a thoughtful and automated approach. In this article, we’ll explore the most effective strategies for nurturing a new real estate lead and how to automate the process, freeing up your time to focus on sourcing more leads.

1. Add New Leads to Your CRM

The very first step you should take is adding the new lead’s information to your Customer Relationship Management (CRM) system. This is crucial for tracking interactions, automating outreach, and monitoring the lead’s progress. Your CRM acts as a central repository, storing valuable data about your sphere of influence. Imagine it as your very own treasure trove of real estate opportunities, where each new lead is a precious nugget of gold. They are safely stored alongside all the associated actions and information, creating a valuable collection within your reach.

2. Welcome Email Campaign for New Leads

Once you have the lead’s information in your CRM, you can send them a templated welcome email. This email should provide a brief introduction of who you are, your professional background and real estate expertise, the brokerage or team you’re affiliated with (including branding), recent accomplishments, specialties you offer, and what they can expect from working with you. A pre-made email template saves time and ensures a consistent experience, serving as a centralized cheat sheet to familiarize leads with who you are and what you bring to the table.

3. Connect on Social Media Platforms

Social media platforms offer an excellent avenue for nurturing new leads. Use the lead’s email address to find and connect with them on social media. Encourage them to follow your business page and other platforms where you have a presence. Consistently post engaging and informative real estate social media posts on your pages, transforming them into hubs of information. Every new lead is an opportunity to expand your online network and maintain visibility.

4. Implement an Email Drip Campaign

The next step is to include your new lead in an email drip campaign using your CRM or another automation solution.

An email drip campaign will send emails on specific dates and times in order to make sure your leads receive a steady stream of emails from you with all the most recent information. This will keep them informed frequently and make sure they keep you top-of-mind. Since the procedure is automated, there is no need to manually press “send” or run the risk of forgetting to send one or two emails (yikes!). Put consumers and sellers into distinct topic-focused “buckets” to ensure that they receive material that is tailored to their individual needs. 

5. Sending a Monthly Newsletter

If you’re unsure about how to quickly sell a property, consider sending out a monthly newsletter. This monthly newsletter is an excellent strategy for delivering ongoing value to both potential clients and maintaining relationships with previous ones. Remember, the goal is to stay top-of-mind throughout their real estate journey. Ensure your newsletter includes relevant and current content such as:

  • Neighbourhood Guides
  • Listing Updates
  • Testimonials
  • Buyers and Seller Kits

6. Utilizing Phone Communication Effectively

While social media updates and emails are practical in our tech-driven world, don’t undervalue the value of sales calls in lead nurturing. NAR’s 2022 Profile of Home Buyers and Sellers found that buyers preferred direct calls from their agents for updates and activities. 76% of these customers also favoured text messages, phone calls, and emails for getting real-time updates.

Therefore, don’t be afraid to use your phone sensibly. Plan a time between email mailings to call the most interested leads or use your CRM to automate text messages. This phase helps you stay top-of-mind with leads and kindly reminds them how they can get in touch with you right away for a conversation in the present.

Final Thoughts

Nurturing a new real estate lead requires a combination of patience, persistence, and personalized strategies. It is important to establish trust and build relationships through regular communication and providing valuable information. By leveraging technology and automation tools, real estate agents can streamline their lead nurturing efforts and stay top-of-mind with potential clients. Remember to always follow up promptly and consistently, as timing is crucial in the competitive world of real estate. So, if you’re ready to take your lead nurturing game to the next level, start implementing these strategies today and see how they can help you convert more leads into satisfied clients!


Q1. What is the first step in nurturing a new real estate lead?

A1. The first step in nurturing a new real estate lead is to add their information to your Customer Relationship Management (CRM) system for tracking interactions and automating outreach.

Q2. What should be included in a welcome email to a new real estate lead?

A2. A welcome email should include a brief introduction of who you are, your professional background, your real estate expertise, affiliation with a brokerage or team, recent accomplishments, specialties you offer, and what the lead can expect from working with you.

Q3. How can social media platforms be used to nurture new real estate leads?

A3. You can nurture new leads on social media by finding and connecting with them using their email address, encouraging them to follow your business page, and consistently posting engaging and informative real estate content on your social media pages.

Q4. What is an email drip campaign, and how does it benefit lead nurturing?

A4. An email drip campaign is an automated process that sends a series of emails to leads at specific dates and times, ensuring they receive a steady stream of information. It helps keep you top-of-mind and informed among your leads.

Q5. What should be included in a monthly real estate newsletter for lead nurturing?

A5. A monthly real estate newsletter should include content such as neighborhood guides, listing updates, testimonials, and buyer and seller kits to provide ongoing value to potential clients and maintain relationships with previous ones.


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