Social Media Consistency Is a Full-Time Job. Here’s One Way to Hand Off the Posting.

Most agents don’t skip social media because they doubt it works. They skip it because keeping up is exhausting. You need an idea, a design, a caption, a time to post, and then you need to do it again two days later, on more than one platform.

Alexandra Davis, who leads the social media team at Wise Agent, put it plainly in a recent Labcoat Agents session: posting and scheduling can start to consume you. And it’s not just about effort. Many agents focus on Facebook and Instagram, but people spend time on TikTok, YouTube, Reddit, and other places too. If you only post on one or two platforms, a lot of potential clients never see you.

In the session, Alexandra walked Tristan through Wise Social, a social media tool built into Wise Agent through a partnership with Back At You Media. Here’s what the demo covered.

A Content Calendar That Runs in the Background

The core of the tool is a content calendar that posts every other day. In the demo, the mix included local market updates, lifestyle posts like a morning coffee photo meant to keep followers engaged, and listing content pulled from the MLS. You can choose which types of content you want, preview and edit any post, and schedule it. You can also set it so the tool creates and posts the content for you.

Templates You Can Brand

If you’d rather create your own, there’s a design studio and a template library. The library covers categories like listing marketing, holidays, agent promotion, market updates, testimonials, quotes, engagement, and education. During the demo, Tristan picked an education-style template (“four ways to get top dollar”), added a caption, and moved straight to sharing. Templates can be customized, for example by adding your brokerage logo.

Choose Who Sees It

When you share a post, you pick which connected networks it goes to. You can send it to your whole network, to brokers only, or to agents only. Alexandra explained that you can also create custom groups in settings, such as buyers and sellers, so a post can reach a specific audience. Teams can post on behalf of team members, and each member’s connected accounts show up separately.

Listings and Landing Pages

The tool connects to your MLS, so listing content can be created and posted automatically. There’s also a landing page builder. Pages include your logo and signature, and they can be shared on social. When someone fills one out, their information goes into your Wise Agent account, where your lead rules and drip campaigns can take over. The landing page section carries a “beta” label, and Alexandra wasn’t sure why when Tristan asked.

Track Results, Repost, or Run an Ad

The dashboard shows how much time the tool has saved you (in the test account, 11 hours since August 24) and analytics for each post: when it went out, the content type, impressions, reach, and engagement. From there you can repost something that performed well or turn it into an ad. Ads run through Back At You Media. You enter a city and radius, choose a small, medium, or large budget, and see a cost summary before paying. Tristan pointed out a use for listing agents: show the seller what ran organically and what ran as a paid ad.

What It Costs

For current Wise Agent users, Wise Social is a $20 per month add-on, accessed from the Marketing dropdown.

The Bigger Takeaway

Alexandra’s closing point was that reaching more audiences and posting consistently tends to bring more traction, which can mean more leads. The goal isn’t to replace conversations. It’s to free up your time so you can have more of them.

Watch and Try It

Watch the full session replay: https://youtu.be/kfrlnBnCquY

Check out Wise Agent: https://wiseagent.com/?partner=LCA&