Sep 04, 2017 by - J.R. Maddox

Matterport: an Experience in Real Estate

“Matterport, a Warm Welcome”

Open the door. Feel that soft breeze as the air from inside greets you, take a couple of gentle steps into a new space. Absorb the distances between walls, and let your gaze travel across the furniture. Touch the bannister and peer down the hall, the textured walls flickering in the light. You’ve just experienced the first, and often most visceral interaction that every home buyer makes as they consider a new home. This moment is found long after searching through listings and locations… What if you could bring the homes to your buyer? That is exactly the experience a 3D Matterport can offer to your clients. 

Take a moment and consider all of the times that you have walked your buyer into their future home and heard the words, “I like the way that it feels in this one.” Surely those words are not an uncommon choice before taking a listing seriously enough to purchase. However, as you’ve undoubtedly noticed, getting to that point of satisfaction is not easy, especially without seeing a few homes first. What if you could get your client to view more homes in a shorter window of time? The joy of a 3D Matterport walkthrough is the pure simplicity of buying, and the increased exposure of one’s listing. This means as a seller, you’ll have much more informed potential buyers looking at the property. 

Unlike photographs, which can sometimes “hide” parts of the property which might be less desirable, a Matterport allows for infinite exploration. This allows your buyers to experience a home, rather than flipping through photos of sections of the home. On top of this incredible ability to explore, all of this can be done from the comfort and quiet of your own office. Allowing your clients to explore on their own can create a sense of attachment to the space when they visit the property in real life. Imagine having a buyer know the floorplan before even walking in the front door. Imagine how much more insightful their questions could be, allowing you to provide a comprehensive guide for their buying experience. 

The reasons above are more than ample to consider 3D Matterport for your listings, however this point will drive home one last, hidden benefit. Your listings up on the MLS are viewed from individuals far and wide. However, wealthy buyers often look at listings from a long distance away. Consider a high-income executive, buying a vacation home or an investment property from out of the country. They’re interested in both the posterity of the home, and above all, a property well worth their considerable wealth. They aren’t even going to glance at a property without professional photos, and they might glance through a property with high quality photography. Catch these individuals with a chance to explore and admire a home that they can interact with anywhere they like. Don’t let lucrative prospects pass you by! Provide your highest value listings with an unfair advantage with a 3D Matterport walkthrough, captivate buyers with an experience they simply can’t compete with.


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