How To Scale Your Outreach In A Personalized Way

Last year, Handwrytten commissioned a survey to measure how consumers prefer to be contacted. In this extensive survey, we polled 2001 Americans over the age of 18 on how they prefer to communicate with their peers and with their brands.

Key audience demographics captured included household income, preference for premium or economy goods and percent of non-grocery purchases performed online.

Here is a summary of some of our key findings:

Only 20% of Consumers Often Feel Appreciated for Being a Client

Only 1 in 5 consumers said they often feel appreciated. Sadly, 31% said they “rarely” or “never” feel appreciated.

This problem is especially relevant for off-line shoppers: 38% of those who mostly shop off-line, never or rarely feel appreciated as a client compared to 26% of those who usually shop online. Digital sellers have have more ways to interact with their customers, so they have the leg up.

When Consumers Feel Appreciated, It Benefits Your Brand

When consumers are shown they are appreciated, they respond. 60% say they would be more likely to buy more. 49% say they would be more likely to spend more per purchase.  54% say they would be more likely to write an online review, and 63% say they would more likely tell friends and family about the brand.

The Best Way to Thank a Customer is to Send a Handwritten Note

When consumers were asked what makes them feel appreciated, handwritten notes win out. 45% of consumers prefer it over traditional communication channels such as an email, a text message or a phone call.

We hope you found this data useful. You can find the full whitepaper here, free to download.

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