Gussy Up Your Google My Business Profile
Haven’t claimed your Google My Business account yet?
Google My Business is Google’s business directory; it functions similarly to Google’s Yellow Pages. The best way to think of Google My Business is as a digital storefront. It’s possible that your company already exists on Google without you adding it, but it’s unlikely.
Where to find it?
It sits on the top right-hand side of the Google search results page on desktop or the top of your screen on mobile, displaying information about your real estate business including your contact information, photos, client reviews, photos, and your website address, and so on.
However, Google My Business isn’t just a handy way to keep track of your company’s information online; it’s also a powerful tool for real estate agents looking to generate more organic leads by ranking higher on Google.
Ensure that the following best practices are in place to strengthen your
Google My Business profile:
Claim Your Business ASAP
You’ll want to lock in your name, address, and phone number. Anyone who is going to use a business usually starts by searching for contact information on Google. It’s a hassle if they can’t find you on Google, and they’ll move on to the next agent. Prospects who Google your team name (or your agent name) will see your profile on the right-hand side of the page, where they can go to your website, get directions to your business, or even schedule an appointment with a single click.
Ask and Answer Questions
Customers can post questions about a business right on Google, and you or other users can answer them. These can be important to monitor. The Q&A feature is located on the Google Business panel on the side as below.
As a real estate agent, you might not get a lot of questions. But that is okay because you can also make up your own!
Use Google Reviews
At the end of each transaction, ask clients to leave an online review. It will solidify your online reputation and help you rank higher in local search results if you have a solid five-star rating on Google. Obviously, the higher you rank on Google, the more you and your company will benefit from a national boost. It’s also important to interact with other local businesses and leave reviews.
Add Photos and Video
Photos are essential for attracting new customers.
You can post listing photos, photos of happy clients in front of their new home, and anything else related to real estate or your personal brand. Include these images and videos in your Google My Business knowledge panel, which will appear when people look up your business.
The most important thing to keep in mind is that this is all about your current location. You must have a physical address and your content must be about your local area and office.
Add Links to Social Media
For increased exposure and brand awareness, your profile should include links to your team’s Facebook and Instagram profiles. Linking your social media to your Google My Business gives you another opportunity to connect and engage with prospective buyers and sellers.
Take advantage of these free user-friendly tools. Google will easily guide you through the setup.
Google My Business can be a real estate agent’s best friend. Be sure to post consistent updates to keep your audience informed. Post on your Google profile once weekly at a minimum.
Optimizing your online presence on Google My Business is a must-do if you want to be successful.
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