Jun 30, 2021 by - Very Social


Social media is a non-negotiable for modern-day representation. Whether you are showcasing yourself and your personal life or trying to expand your business, creating and posting content that resonates with your target audience is crucial. But how do you even begin to build a following in the first place? Without an audience, no one can see what makes your life and your business unique, leaving you shouting into the void.

We want to help you build a following on social media so that YOU can connect with others, grow your brand, and expand your business.

Ryan Garson, CEO of Very Social—a social media marketing company—and Jessica Markowski—NYC-based actress, model, and influencer—share their social media tips and tricks with us about how they grew their following by the thousands.

Here are some key components to Instagram growth:

  • Consistency.
  • Investing in content production and content diversity.
  • Running promotions and contests.
  • Incorporating influencer strategy.
  • Increasing engagement time.
  • Promoting cross-platform.

Using these Instagram growth strategies—creating a wide array of content and building customer relationships—can produce reliable results that can help you withstand algorithm changes much better than accounts relying on spammy tactics, and encourages influential growth.

If you really want to take your social media presence to the next level, it’s imperative that you are posting and interacting with your social media community daily. Because the internet moves so quickly onto new trends and kinds of content, if you are able to capture the attention of your audience through diversifying what you’re putting out into the world through partnerships, videography, and influencer incorporation, you will be able to not only survive but thrive in the social media world. Partnerships with local influencers, businesses, and other people within your target market allow for cross-platform promotion that benefits everyone and increases your credibility.

In 2021, people are getting tired of seeing flawless and retouched content. What once served as pinnacles of beauty and influence, now appear to be falsified and unreachable. This is why platforms such as TikTok have gained mass popularity because everyone is encouraged to showcase their real, imperfect, lives in a way that is universal.

We encourage you to not only just use these tips and tricks but to present content that shows the real you. Post about your passions, your family, and what you like to do for fun along with your business posts to show your audience that outside of the business side of things, you too are a real person—just like them.

Our best, and most fool-proof social media tip will always remain: be true to YOU. Not only does staying true to yourself help make social media a lot more easy and more fun, but it will grow your audience in an authentic way. Finally, you can have a following that sees how wonderful you are! 


You know the importance of effectively building your social media presence, but putting in those crucial hours and building up the skills to make your profile a success just isn’t your main priority—being a lucrative agent is! Let our Very Social team of expert copywriters, designers, and community managers take the work off your hands, so you can focus on running your business. 

Get started with our exciting new package that will bring your real estate business to the next level. For just $250 per month, you’ll get a monthly calendar with 12 posts (copy, images, and relevant hashtags) and 12 Instagram stories complete with peak-hour posting and engagement—how great is that?

Click here and mention that you are an LCA member in the contact form.


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