How To Get 5 To 10 Listings On A Limited Budget
The nature of real estate can sometimes feel like “feast or famine”, particularly during this COVID pandemic when many homeowners are hesitant to list their homes, and buyers are hesitant to look. So, how do we continue to move forward to begin rebuilding our listings inventory from home without sinking a lot of money into it?
I host weekly coaching calls with all the Power Agents®, because learning is a continuous process and it’s a chance to discuss some of the problems agents face in their business. Recently, we discussed how we can turn Facebook Community Groups into a treasure chest of leads — farming has gone digital! It’s zero postage, zero cost, and you can do it at any hour of the day.
So, how do you get started? Go into Facebook and search for the groups dedicated to the communities and neighborhoods you serve. Nearly every community has one – a page where people can post notices about community events, alert folks about their lost dog, recommend a good place for take-out, and so on — the key is to find an active group.
The “5 And 1 Rule” of Thumb
I follow the “5 and 1 Rule”: help 5 people before making 1 post about real estate. In fact, make it your goal to be SO helpful that the neighborhood mistakes you for the group’s administrator! Keep repeating this process – help 5 people and then add 1 real estate related post.
Whether it is helping someone who is looking for recommendations for services or helping someone spread the alert looking for a lost pet (or even going out to help look for the little escapee with the owner!), the goal is to engage with others in the community.
Now, you can post about real estate. These can be posts about market updates, renovation tips, or sharing articles that will give your neighborhood something of value.
When you make this 5 and 1 rule consistently, it won’t be long before your community comes to know you as one of the most helpful and knowledgeable people in your community, and a real estate expert to boot! You will be consistently top-of-mind when anyone in your community decides to buy or sell, and they will eagerly refer their friends and family to you.
This process costs absolutely nothing, so when you have a limited budget, this is the TOP way to keep you front and center in the minds of your community and farm area.
Ready, Set, Go!
Are you ready to start taking things to the next level? Building listing inventory and communicating value are top priorities. Download our free eguide, The 12 Best Ideas to Generate Listing Leads in 30 Days.
We’re here to help! Join us for our weekly free webinars designed to help agents get real world solutions to building listing inventory, growing their businesses, handling objections, and so much more! Learn more at www.DarrylSpeaks.com/Online-Training.
THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
One brokerage’s TC forwarded an accepted contract to an AI assistant, approved its plan, and found the whole file already sorted inside SkySlope. That’s about an hour saved on one deal, and nobody lost their job.
This week’s post breaks down how to set up AI as your TC’s sidekick: the compliance settings most agents miss, the four systems to connect, and the exact prompt structure that makes AI catch mismatched dates and missing addenda before they become problems.
Most agents wait for a notice of default before they call a homeowner in trouble. By then the bank has started the foreclosure process and every other agent has the same list. Pre-foreclosures are up 15% to 20% in many areas, but the better opportunity may be earlier.
In our latest post, we break down how to reach homeowners who are 60 to 120 days behind on their mortgage, from an indirect first call to a handwritten card and a simple Meta ad. It also covers how to lead with equity and empathy so the conversation helps the homeowner first.
You walk into a listing appointment ready to talk about your sales volume and reviews, and the seller has already checked their home value in ChatGPT. New Realtor.com research suggests the old pitch may be missing what homeowners care about most.
In our latest post, we break down six changes you can make before your next appointment, from renaming your listing presentation to showing sellers exactly how their home will be marketed. It includes one agent’s visibility numbers and a free market tool worth bookmarking.