Circle Prospecting Scripts for a Low Inventory Market
Agents who know how to recognize, respond, and adapt to changing markets are the ones who last. With inventory and interest rates at an all-time low, you should be adjusting what you say on the phone to land appointments and take listings. Keep reading to discover X creative scripts to find and take listings in today’s crazy market!
Script 1: Just Listed Pattern Disruptor
We’re all familiar with this classic just listed script:
The only problem is, so many agents use a similar just listed script that it’s hard to get your word in without getting rejected or hung up on. So find a way to be a pattern disruptor in your area by opening your calls with something different…
When you’re the listing agent, open your calls with:
This opening line makes the owner think, “Okay! What does my neighbor want?” which gives you a much better opportunity to deliver your message and get the ball rolling. As the conversation progresses, dig deeper into hot-selling topics like potential equity, downsizing/upgrading, or relocating for school or work. This script will help you stand out from other agents who might be calling around the area by demonstrating how hard you work for each of your clients.
Script 2: Just Sold Equity Script (Great for newer agents!)
We all know the current low inventory market is crazy! But the truth of the matter is… closings still happen every day. You’ve just got to figure out how to be the agent in the middle of them. For newer agents, this is often easier said than done. So rather than worrying about how to position yourself as an experienced agent, craft your conversations around the homeowner’s potential equity. Find a hot neighborhood with lots of recent transactions, then circle prospect the neighborhood working this script into your conversations:
This script demonstrates that you’re a proactive agent who has the homeowner’s best interests at heart (rather than your own). Be polite, respectful, and establish your legitimacy as a market expert. Most importantly… be consistent! You may not find success on every call (or on every day you prospect), but with the right attitude and enough patience, scripts like this one will pay off big!
Pro tip: If you’re not sure how much equity someone has in their home, use REDX’s Financial Insights tool to find figures such as estimated home equity and estimated net worth.
Script 3: Find Five Friends a Day for Future Business
If you’re frustrated with the current market (or simply need a break from the same old cold calls), look no further. Here’s something every agent should add to their daily routine: make five new friends every day. Why? Because the real estate market may be out of your control, but the future of your business doesn’t have to be.
If you’re among the large pool of agents struggling to take listings, it’s time to invest in your future. Use REDX GeoLeads™ to call any area with this short, sincere script:
Don’t worry about finding buyers or sellers. Just call around, add five new friends to your database every day, and continually offer them genuine help. It’s that simple! After a few years of weekly newsletters, quarterly check-in calls (using the same script), and genuine conversations… you’ll have a robust database of people who know, like, and trust you. In the months and years to come, you’ll be flooded with calls and referrals from your ever-expanding sphere of influence.
The best part is, you don’t have to worry about calling the wrong people! Befriend anyone and everyone, make sure they always know you’re here to help, and the rest will feel like magic.
Script 4: Just Sold and to the Point
Just like this Just Sold script, we’ll get right to the point:
This script immediately legitimizes you as a hardworking, active agent in the area. And if they still give you a resounding, “NO!” – don’t stress it! You can still offer to provide a free CMA, add them to your database, and go for the listing later. Continue the conversation with this dialogue to position yourself as an agent who’s willing to provide value for everyone, no matter what:
BONUS: “You can kick me out!” Old Expired Script
One of the best ways to create inventory in today’s market is to prospect old expireds. You’ll find unlimited opportunity behind this lead type because most agents are ignoring them. With REDX Expireds, you can filter expired leads by date to find listings from months and years back (for no additional cost).
REDX offers real estate professionals a complete all-in-one prospecting platform for generating listing appointments. The platform includes seller leads, a dialer with up to three lines, and a lead management tool for simple follow-up. REDX maintains the position that all agents should be compliant with state and federal telecom laws – learn more here. Call (800) 731-7339 option 1 to learn more about prospecting FSBOs, Expireds, FRBOs, Pre Foreclosures, GeoLeads, and our Power Dialer – or visit www.theredx.com