Helping Real Estate Professionals Win
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
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Have you ever felt like you’re wearing five different hats at once? One moment you’re giving a property tour, the next you’re answering inquiries, updating listings, posting on social media, chasing paperwork, and trying to remember which leads still need a follow-up. By the end of the day, you’ve been busy nonstop—but somehow your most important tasks still have to wait until tomorrow. This is […]
Important Note: PropStream does not offer legal advice. Before marketing to homeowners, we recommend doing your own research and/or consulting with a legal professional. Effective outreach takes more than sending a postcard or making a phone call. It requires adopting a proven system for contacting and following up with leads across multiple channels. Without a […]
There’s more opportunity in real estate right now than at almost any point before, and a lot of it has nothing to do with paying for portal leads. Tyler, a licensed agent and trainer with REDX’s Listing Academy, breaks down why lead quality matters far more than lead volume, and shares the exact database system […]
Prospecting has gone through a few eras: the portal rush, paid lead gen, inbound content marketing, short-form social during the pandemic. Each wave rewarded the agents who moved early and made it genuinely hard to catch up for everyone who waited. Casey Popkins of Placester argues we’re in the middle of exactly that kind of […]
Most agents walk into a listing appointment underprepared, hoping their personality and a CMA will be enough to win the business. Scott Pierce of Listings to Leads makes the case for a completely different approach: start with a marketing plan so strong that pricing and commission conversations barely come up as objections at all. Here’s […]
Most agents didn’t get into real estate for the taxes. Come spring, the routine is usually the same: send your CPA your documents, get filed, find out what you owe. No strategy, no proactive plan. Alex Moros, partner at SteelPoint Capital and part of Accruity, a real estate-focused finance, accounting, and CPA firm, broke down […]
You’ve heard the saying before: AI won’t replace agents, but agents who use AI will outperform those who don’t. It’s become almost a cliché at this point. But what does that actually look like in practice, day to day, deal to deal? Gary Prado of Vitalis Outsourcing, a virtual staffing company that’s spent years placing […]
If you run a team, lead a brokerage, or you’re building a downline, you already know one truth: recruiting never really stops. You don’t wait for an opening. You’re always looking for the right agents to bring into your organization. So what’s actually working right now? A recent conversation on this exact topic broke down […]
Most agents build a real estate cold calling script, run it for a week, and decide it doesn’t work. The script usually isn’t the problem. The issue is that it doesn’t have a clear objective, or it doesn’t ask the questions that actually move a seller toward setting an appointment. Kent Brown has made close […]