5 Effective Ways to Secure Listings in Today’s Real Estate Market
As a real estate professional, securing listings is essential for your success in the industry. In the current competitive market, it’s crucial to employ effective strategies to stand out and attract sellers. In this article, we will explore five proven methods to secure listings and grow your business. By implementing these strategies, you can increase your chances of success and establish yourself as a reliable and trusted agent.
1. Call Hot and Ready Expireds
One of the most effective ways to secure listings right now is by reaching out to expired listings. These are properties that were listed for sale but did not sell during their designated time on the market. By contacting expired listings, you can offer your expertise and assistance in relisting the property and ensuring a successful sale.
Use a skiptrace service like REDX’s Expireds to get contact information for homes that have expired.
When reaching out to expired listings, it’s important to be professional and empathetic. Understand that the sellers may be frustrated or disappointed with their previous experience. Highlight your track record of successful sales and explain how you can help them achieve their goals. Offer a comprehensive marketing plan tailored to their specific property, showcasing your dedication to securing a successful sale.
Benefits of Calling Expired Listings
- Access to motivated sellers who are actively seeking to sell their property.
- Opportunity to showcase your expertise and value as a real estate agent.
- Potential for securing listings that have already been prepared for the market.
2. Reach Out to FSBOs That Need You
For Sale By Owner (FSBO) properties are another lucrative opportunity for real estate agents to secure listings. These properties are being sold directly by the owners without the assistance of a real estate agent. While some owners may have success selling on their own, many eventually realize the challenges and complexities involved in the process.
As a real estate agent, you can offer your expertise and resources to FSBO sellers, making the selling process smoother and more successful. To get the freshest FSBO leads every day, use REDX’s FSBO lead product to save time and energy.
When contacting FSBO sellers, approach them with professionalism and respect. Understand that they have chosen to sell on their own and may be skeptical of working with a real estate agent. Highlight the benefits of working with an agent, such as market expertise, negotiation skills, and a wider network of potential buyers. Offer a comprehensive marketing plan tailored to their property, emphasizing how you can maximize their exposure and secure the best possible sale.
Benefits of Calling FSBOs
- Access to motivated sellers who may be struggling to sell their property independently.
- Opportunity to showcase your expertise and value as a real estate agent.
- Potential for securing listings that may not have received adequate exposure or marketing.
3. Circle Prospect for Listings
Circle prospecting is a proactive approach to securing listings by reaching out to homeowners in a specific neighborhood or area. This strategy involves contacting homeowners who are not currently listed for sale but may be interested in selling in the future. By building relationships and staying top of mind, you can position yourself as the go-to agent when they decide to sell.
To start circle prospecting, choose a target neighborhood or area where you would like to secure listings. REDX’s GeoLeads™ tool helps you to identify and contact homeowners in specific areas.
When reaching out to homeowners, introduce yourself as a local real estate expert and express your interest in helping them with any real estate needs they may have. Offer valuable information about the current market conditions, recent sales in their area, and any upcoming developments that may impact property values.
Benefits of Circle Prospecting
- Opportunity to build relationships with potential sellers before they list their property.
- Positioning yourself as the go-to agent in a specific neighborhood or area.
- Increased chances of securing listings when homeowners decide to sell.
4. Send Targeted Ads
In today’s digital age, targeted advertising is a powerful tool for real estate agents looking to secure listings. By leveraging online platforms and social media, you can reach a specific audience of potential sellers and showcase your expertise and services.
Tools like Ad Builder help you craft personalized campaigns that speak directly to homeowners who are most likely to transact in the next 3-12 months.
When running targeted ad campaigns, it’s important to monitor their performance and make adjustments as needed. Continuously refine your ad targeting and messaging to reach the most relevant audience and maximize the chances of securing listings.
Benefits of Sending Targeted Ads
- Precise targeting of potential sellers based on specific demographics and preferences.
- Increased exposure and visibility among a relevant audience.
- Opportunity to showcase your expertise and services through compelling ad copy and visuals.
5. Call Your Sphere of Influence
Your sphere of influence is a valuable network of contacts, including friends, family, colleagues, and past clients. Leveraging this network can be an effective way to secure listings, as these individuals already know and trust you. By staying in touch and regularly reaching out, you can position yourself as their trusted real estate advisor.
Start by organizing your sphere of influence and maintaining a database of contacts. Regularly communicate with them through phone calls, emails, newsletters, or social media. Provide valuable information about the local real estate market, share success stories, and offer your assistance for any real estate needs they may have.
When contacting your sphere of influence, be genuine and personable. Show a genuine interest in their lives and maintain a helpful presence in their real estate journey. By nurturing these relationships, you increase the chances of receiving referrals and securing listings from your sphere of influence.
Benefits of Calling Your Sphere of Influence
- Access to a network of individuals who already know and trust you.
- Increased chances of receiving referrals and securing listings.
- Opportunity to build long-term relationships and generate repeat business.
Next Up, More Listings!
In conclusion, securing listings in today’s real estate market requires a proactive and strategic approach. By calling expired listings and FSBOs, circle prospecting, sending targeted ads, and staying connected with your sphere of influence, you can increase your chances of securing listings and growing your business. Remember to always be professional, empathetic, and focused on providing value to sellers. With these effective strategies in place, you can position yourself as a trusted and successful real estate agent in today’s competitive market.
REDX offers real estate professionals a complete all-in-one prospecting platform for generating listing appointments. The platform includes seller leads, a dialer with up to three lines, and a lead management tool for simple follow-up. REDX maintains the position that all agents should be compliant with state and federal telecom laws – LEARN MORE HERE
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