Mission Zero: Help more Veterans learn about the homebuying benefit they’ve earned

A conversation with an agent can be the first step toward a Veteran learning that a VA home loan may make homeownership possible with no down payment. This Veterans Day—and beyond—help close that awareness gap: create a co-branded Mission Zero asset in the Campaign Hub and share it with your community.

What is Mission Zero?

Mission Zero is a Realtor.com® campaign to help Veterans and active-duty service members learn about the VA home loan benefit. The campaign is built around a striking awareness gap: only 3 in 10 Veterans know they may be able to buy a home with 0% down. Realtor.com® and campaign partners are working to help more people discover the benefit and find trusted information about it. Learn more about the campaign.

For eligible borrowers, a VA home loan may offer the opportunity to buy with no down payment. Eligibility, lender requirements, and other loan terms apply. Zero down doesn’t mean zero costs: buyers may still have closing costs and other expenses, and each buyer’s situation is different. Encourage interested clients to explore the details with a qualified VA loan professional.

Why agents can make a difference

You’re often one of the first people buyers turn to when they’re considering a move. A simple, informed conversation can help a Veteran understand that a benefit exists and point them toward reliable next steps. You don’t have to be a VA loan expert to help spread awareness: share the campaign, listen to your client’s goals, and connect them with the right resources.

The Mission Zero Veterans resource page brings together campaign information, Veteran stories, and additional resources. It’s a useful page to share with a client, a colleague, or someone in your community who may benefit from learning more.

Make it yours in the Campaign Hub

The Mission Zero 2026 Campaign Hub makes it easy to create an asset that feels at home on your own channels:

• Open the Mission Zero social assets and choose a format: square (1:1), portrait (4:5), or vertical (9:16).
• Add your logo to personalize the creative.
• Copy the suggested caption, or adapt it to sound like you while keeping the campaign message clear.
• Download your finished asset and post it on the social channels you use with clients and your community.

Visit the official Mission Zero page for more information to help you share the message. Take a few minutes to personalize an asset, then make it part of your next social post.

Ready-to-share caption

Proud to join @realtordotcom to help spread the word about 0% down home loans for Veterans as part of #missionzero. If you or a Veteran you know are looking for a home, I’m here to help. Let’s work together to explore your options.

Add a link to Realtor.com®/veterans so people can continue learning.

Help make the benefit easier to find

One post can prompt a question, start a conversation, or help someone discover a resource they didn’t know to look for. Together, we can help more Veterans and active duty service members learn about the homebuying benefits they may have earned.

VA loan eligibility and terms vary. A VA loan is made by private lenders; it is not a loan or benefit guaranteed to every applicant. Refer buyers to a qualified lender for personalized guidance.