Helping Real Estate Professionals Win

You dial 40 For Sale By Owner numbers and reach four people. The script never gets tested because the conversation never starts. Most agents respond by dialing harder, when the actual problem sits upstream of the call. Low contact rates on FSBO leads usually trace back to four fixable causes: your number is flagged as […]

It wasn’t just getting more views. It was getting the right high intent views.

This isn’t a “is Zillow good or bad” conversation. For agents and teams who’ve already decided to use Zillow Premier or Zillow Preferred, the real question is why some teams get double the industry-recommended conversion rate while others barely hit the baseline. Gus, who’s run lead conversion strategy for over a decade, broke down exactly […]

Important Note: PropStream does not offer legal advice. Before marketing to homeowners, we recommend doing your own research and/or consulting with a legal professional. Did you know that an estimated 95% of people read physical mail, while only 20-30% of emails are opened?  According to Direct Response Media Group (DRMG), direct mail response rates are […]

Every agent already knows the value of their database. What most agents don’t realize is that it’s also quietly funding a second business, mortgage referrals, that’s currently being handed to lenders for nothing in return. Greg, from The Federal Savings Bank, walked through exactly how agents can legally participate in that revenue without becoming a […]

If you’re a real estate agent and it feels like you’re working harder for every transaction right now, you’re probably not imagining it. The 2026 real estate market is different. Buyers have more choices. Sellers are having to be more realistic about pricing. Affordability is still a concern for many families. And the days when […]

AI in real estate has been the topic of conversation for a while now, but there’s a real gap between talking about AI and actually running a business on it. A panel of four top producers, Adam Gillespie (Apex Elite AI, Inman’s first AI Award winner), Katie Van Ness (Most Referred Expert community, Lofty Masterclass), […]

Here’s an uncomfortable stat: roughly 10% of any real estate database transacts every single year, with or without the agent who owns that database. People buy and sell regardless of whether anyone reached out, followed up, or even had their correct contact information on file. The question isn’t whether your database is producing deals. It’s […]

Most agents and investors think of AI as a writing assistant or a chatbot. PropStream is using it very differently: pointing AI directly at its own property data to surface off-market opportunities that would otherwise take hours of manual digging. Burton walked through exactly how it works, split into two areas: lead generation and property […]