— by Howard Tager

Our Pivot From Portal Leads to PPC and $1 Billion in Sales in 2020

Anthony Lamacchia says no to the portals and yes to pay per click with Ylopo. Here’s what happened next. In the summer of 2018, Anthony Lamacchia, nationally renowned speaker and CEO of Lamacchia Realty in Massachusetts, had decided that enough was enough. His main “big portal” lead provider had just informed him that not only […]...

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