Some real estate agents call it “circle prospecting.” Others refer to it as neighborhood farming (our favorite). Regardless of the moniker, the principle is simple: a strategy for focusing your business development and prospecting efforts on discrete groups of homes or specific sub-divisions. In this post, we’ll review the benefits of neighborh...
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One of the outgrowths of COVID-19 and “shelter-in-place” restrictions has been the explosive growth of video engagement, most notably, through the use of Zoom. It’s almost impossible to find someone who hasn...
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“Nobody is interested in buying or selling real estate because of COVID-19.” “Why would anyone want to talk to a real estate agent when there is so much stress?” “It feels as if it would be i...
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Krista Schrader, has been a model of success in the real estate industry, not just because of her dedication to the skills of her profession, but also by having the right tools and resources at her disposal. Krist...
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As a real estate agent, it’s necessary to keep finding ways to get ahead of your competitors, by tapping into areas of the market that others are ignoring. One such area is that of expired listings and FSBO listin...
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Taking on FSBO listings as well as expired listings can seem intimidating for any real estate agent. That being said, these listing types are a section of the market that’s worth tapping into. Over time, a majority of FSBO homeowners who aren’t having luck eventually come around to the idea of getting an agent’s help, […]...
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Expired listings represent both a tremendous opportunity and a significant challenge for real estate agents. The opportunity, of course, is to be the white knight who swoops in to turn failure into profit for frustrated homeowners. On the flip side, those same homeowners may now be leery of any real estate agent who claims to […]...
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