Build Your Brand or Fill Your Pipeline? Two Essential Tools for Agents

Growing a real estate business isn’t just about being good at what you do—it’s about getting seen and staying busy. You need a strong brand that turns heads and a steady stream of serious buyers and sellers in your pipeline. But here’s the catch: most agents don’t have unlimited time or budget to chase both at once. Lone Wolf offers two distinct solutions that address these complementary needs: Lone Wolf Boost for automated advertising campaigns and Lone Wolf Leads+ for exclusive lead generation. While both tools can transform your business, they serve different purposes in your marketing strategy. Each one helps in a different way—but together, they can seriously level up your marketing strategy.

Let’s take a closer look at what each tool does, when to use them, and how combining the two could give your marketing a serious boost.

Boost: Your Brand Building Partner

Boost is like having your own personal ad team working behind the scenes 24/7. It automatically creates sleek, professional campaigns that spotlight your listings, build your brand, and keep you front and center in your market.

What You Get With Boost

Automatic Campaign Creation

No need to start from scratch. Boost pulls photos, property details, and your contact info straight from the MLS to build polished ads in minutes. You can launch them as-is or tweak the messaging to match your voice.

Massive Reach, Instantly

Your ads show up where today’s buyers and sellers are spending time—Instagram, Nextdoor, HGTV.com, Realtor.com, and more. Boost gets your name and listings in front of the right people, fast.

High-Converting Landing Pages

Each campaign includes custom landing pages optimized for conversions, featuring contact buttons, property details, interactive maps, and mortgage calculators.

Clear, Shareable Results

Track clicks, views, and engagement in real time with easy-to-read performance dashboards. Want to impress your sellers? Show them exactly how many eyes are on their listing.

Where Boost Shines

Boost is a go-to when you want to make a strong impression and stay visible in your market. For newer agents, it’s a fast track to looking polished and professional. For experienced pros, it helps keep your brand top of mind—without adding more to your plate.

It’s especially effective for high-impact moments like new listings, price drops, and just sold announcements. These ads don’t just highlight a property—they show the market that you’re active, successful, and getting results.

Leads+: Your Lead Generation Specialist

Leads+ takes a different approach, focusing on generating and delivering leads directly to your CRM. Rather than broadcasting your brand, it targets motivated buyers and sellers in your chosen areas.

What You Can Expect From Leads+

Protected Lead Territory: Choose your ZIP codes and secure exclusive access. With 12–20 leads per month per territory, buyer leads go to just one agent (you), and seller leads are limited to five—so you’re not battling 20 other people for the same prospect.

Exclusive Leads: Every lead comes with the key details upfront—name, budget, timeline, what they’re looking for—so you’re not going in cold. You can start the conversation already knowing what matters most to them.

Direct CRM Integration: Leads+ integrates directly into your CRM. That means leads flow in automatically, follow-ups stay on track, and nothing slips through the cracks.

Flexible Investment Options: You choose the areas you want to target—and only pay for those. Whether you’re growing your reach or going all in on a hot ZIP code, there’s a package that works for you.

When Leads+ Really Delivers

Leads+ is ideal when you need to fill you pipeline—and you’re ready to follow up. If you’ve got a system in place to stay on top of leads, this tool helps you keep your pipeline full without the constant grind of finding new contacts yourself.

It’s especially powerful if you’re breaking into a new area or just want to add more fuel to your current lead gen. In competitive markets, the exclusivity alone gives you a major edge—while other agents are chasing shared leads, you’re working one-on-one with serious buyers and sellers.

How Boost and Leads+ Stack Up

Purpose and Focus

ü Boost: Builds your brand and markets your listings to get you noticed.

ü Leads+: Delivers exclusive leads who are ready to talk and act.

How You Pay

ü Boost: Pay per ad campaign based on your advertising budget and reach.

ü Leads+: Pay to lock in exclusive lead access in specific ZIP codes.

Time Commitment

ü Boost: Set it up once, then let it run on autopilot with minimal ongoing effort.

ü Leads+: Requires hands-on follow-up and relationship building to turn leads into deals.

Measuring Success

ü Boost: Look for increased brand visibility, engagement, and happy sellers impressed by your marketing.

ü Leads+: Track how many leads convert into clients and closed deals, plus your return on investment.

Which Tool Fits Your Business?

Pick Boost When You Want:

· Polished, professional ad campaigns for your new listings

· To build your brand and get noticed in your market

· Marketing that wows sellers and shows you mean business

· Automatic promotion for price drops and just-sold updates

· A strong presence across multiple online channels

Pick Leads+ When You Need:

· A steady flow of ready-to-talk prospects

· Exclusive access to buyers and sellers in your ZIP codes

· To break into new neighborhoods or markets

· To add more leads to your existing strategy

· Instant opportunities to connect and convert

Consider Both Tools If:

You want the best of both worlds—building your brand and consistently filling your pipeline. Many top agents use Boost to raise their market presence and attract listings, while relying on Leads+ to secure motivated buyers and sellers.

If you’re ready to cover all your bases and grow faster, combining these tools can be a game changer.

Making the Right Call for Your Business

Choosing between Boost and Leads+ really depends on where you’re at in your business journey—and what challenges you’re facing right now. If you’re newer to the game, Boost can help you build that important market presence and gain credibility with sellers. If you’ve already got a solid brand, Leads+ might be the better fit to keep your pipeline full and your deals rolling.

Top agents know that branding and lead generation go hand in hand. Whether you pick one or both, you’re putting smart systems in place to handle the heavy lifting—so you can focus on what matters most: building relationships and closing more deals.

Ready to Fill Your Funnel?

Now is the perfect time to act!

· Save 20% on any Boost ad campaign — just enter promo code LCAGENTS at checkout. (Offer applies to your first month of Agent Promotion campaigns.)

· Or secure your ZIP code with Leads+ to gain exclusive access to motivated buyers and sellers in your market

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