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Lead Generation

— by Pat Hiban

Reverse Selling – The Secret to Getting FSBO Listings

  Most FSBO strategies work the same way. The agent calls and runs through a script that somehow convinces the seller to agree to a listing presentation. Strategies like this do work – occasionally. As a whole, however, they’re just not very effective. For every listing appointment the agent manages to set, they burn through […]...

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— by Hana LaRock

Hey, Agents! Are You Being Productive?

One of the hottest topics in the real estate industry right now is the notion of productivity. As most agents don’t work a typical 9-5 job with a consistent salary, they really need to make the most of their time,...

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Lab Coat Agents, Nick Baldwin, Tristan Ahumada, labcoatagents.com, Real Estate, Dale Archdekin, Cold Calling

— by Dale Archdekin

How to Not be Afraid of Cold Calling

Cold calling is tough, generally unenjoyable, and, if we are being honest, pretty scary. This is especially true for people who don’t enjoy selling on the phone, but even true for good sales people who spend a lot...

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Lab Coat Agents, Nick Baldwin, Tristan Ahumada, labcoatagents.com, Real Estate, Circle Prospecting, Open Houses

— by Jason Holdinski

Circle Prospecting For The Win

In a generation that is consumed with digital advancements, undoubtedly this has shifted how the real estate agent works their marketing into the equation.   There are so many options, so many promises made, so ...

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Lab Coat Agents, Nick Baldwin, Tristan Ahumada, labcoatagents.com, Real Estate, Pat Hiban

— by Pat Hiban

Break Your Addiction to Realtor.com and Zillow Leads with Facebook Ads

Are you still buying leads from sites like Realtor.com and Zillow despite their abysmal conversion rates? You know that throwing money at these leads isn’t good for your business, but you do it anyway.  Sure, you can say that you’ll improve your ability to convert these leads with a few tweaks to your process, but deep down, […]...

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— by Michael Hellickson

Massive Open Houses with Michael Hellickson

Planning a massive real estate open house that will attract 25-150 visitors is both easier than you might think AND an affordable/profitable lead generation source! Open houses are like client events: they take planning, and you need to follow the checklist in order to have a massive turn out! Key Points Most FSBO’s list within […]...

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  • There’s no question that agents have to put a lot of effort into their listings if they want to get meaningful responses. Writing a good listing with attractive photos, therefore, is something that takes a lot of trial and error, but should definitely be perfected over time. While there are tips you can follow to help you create good listings – using certain language, style, and editing your photos – you have to ask yourself at what point are you breaking the line between authenticity and exaggeration? 👉🏼Click on our bio to read more! 👩‍💻😊👨‍💻
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  • Before the start of the new year, it’s important for real estate agents to reflect on what has happened the previous year, and what’s likely to happen in the upcoming year. But, a lot can happen in twelve months, and sometimes, it’s much easier and clear to look at trends in the housing market on a quarterly basis, or every six months, as opposed to a year. 
Now that we are halfway through 2019, it’s a good idea to take a look at what’s going on. 👉🏼Click on our bio to read more! 👩‍💻😊👨‍💻
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  • You have a buyer that’s interested in working with you in order to find their new home, and they want to do a cash-only deal. Perhaps they are investors, flippers, or even first-time buyers. When you ask them for proof of funds so that you can get started on the process, they send you a picture showing stacks of cash. Technically, that would be proof, but, does it suffice?

The short answer is, no.

Most experienced real estate agents have seen something like this at least once in their career. But, if it’s the first time it’s happened to you or you want to be prepared when it does happen, here’s what you can do. 👉🏼Click on our bio to read more!
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