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Lead Generation

— by Hana LaRock

5 Tips for Creating Real Estate Newsletter Templates That Work

Real estate agents – or any business owner for that matter – are always looking for new ways to bring in leads. One of the best ways to do this is by creating a newsletter that interested clients can sign up for. A newsletter is a great outbound marketing technique that, if done right, can […]...

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— by Hana LaRock

Hey, Agents! Are You Being Productive?

One of the hottest topics in the real estate industry right now is the notion of productivity. As most agents don’t work a typical 9-5 job with a consistent salary, they really need to make the most of their time,...

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Lab Coat Agents, Nick Baldwin, Tristan Ahumada, labcoatagents.com, Real Estate, Dale Archdekin, Cold Calling

— by Dale Archdekin

How to Not be Afraid of Cold Calling

Cold calling is tough, generally unenjoyable, and, if we are being honest, pretty scary. This is especially true for people who don’t enjoy selling on the phone, but even true for good sales people who spend a lot...

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Lab Coat Agents, Nick Baldwin, Tristan Ahumada, labcoatagents.com, Real Estate, Circle Prospecting, Open Houses

— by Jason Holdinski

Circle Prospecting For The Win

In a generation that is consumed with digital advancements, undoubtedly this has shifted how the real estate agent works their marketing into the equation.   There are so many options, so many promises made, so ...

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Lab Coat Agents, Nick Baldwin, Tristan Ahumada, labcoatagents.com, Real Estate, Open Houses, Safety, Hana LaRock

— by Hana LaRock

How To Stay Safe When You’re Working an Open House

Realtors already have a huge list of concerns to worry about when working an open house. An open house is one of the first steps in closing a deal on a home, and everything needs to be as perfect as possible. Unfortunately, realtors these days also need to be concerned with their personal safety, as […]...

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Lab Coat Agents, Nick Baldwin, Tristan Ahumada, labcoatagents.com, Real Estate, Pat Hiban

— by Pat Hiban

Break Your Addiction to Realtor.com and Zillow Leads with Facebook Ads

Are you still buying leads from sites like Realtor.com and Zillow despite their abysmal conversion rates? You know that throwing money at these leads isn’t good for your business, but you do it anyway.  Sure, you can say that you’ll improve your ability to convert these leads with a few tweaks to your process, but deep down, […]...

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  • The real estate industry is no doubt a competitive one. Even though you don’t need a college education to get into the business, it seems that certain demographics of Realtors and homeowners are consistently given more representation than others. Despite the fact that we have come a long way as a society, there’s still a long way to go, as disparities in the real estate industry and homeownership overall among different racial groups, genders, and socio-economic status is still far too wide to turn a blind eye to. 📊 👉🏼Click on our bio to read more! 👩‍💻😊👨‍💻
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  • Some of the greatest things in life have been the result of a happy accident. The microwave, Play Doh, the Slinky… and many other cool, common inventions all came into existence as a fluke. People seek to develop something for a specific application, only to discover that their creation’s use and audience is so much greater than they had anticipated. Such is the case of the OnX Hunt app for the iPhone and Android, developed by OnX Maps. 🤫 👉🏼Click on our bio to read more! 👩‍💻😊👨‍💻
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  • For marketing purposes, branding can be defined as the ongoing exposure of a product, service, or company name to an audience, which results in recognition of that product, service, and company when the brand is seen or heard. When you think of Coca Cola, Tide or Kodak, you can immediately recall the products or services they represent. That is high-level brand name recognition, achieved through consistent, long-term exposure and investment of marketing dollars over long periods. 🤑 😎👌 👉🏼Click on our bio to read more! 😊