Ever wondered why social media marketers are so obsessed with all 72.1 million millennials? This demographic represents 38% of homebuyers in the U.S.—and not to mention, these wealthy millennials are attracted to large properties! With funds derived from finances and tech-fueled new wealth creation (as well as inheritance), this generation is purchasing later in life, […]
500 million people open Instagram every single day, and they’re spending an ever-increasing amount of time on the app; your brand needs to be on the top 4 most visited websites in the world, and it needs to be presented in the best way possible. The simplest yet most unacknowledged part of creating your brand […]
For the seventh year in a row, the new year is forecasted to have more buyers than homes; this is clearly nothing new, but it’s worth noting when lots of buyers are feeling ambivalent about the current market. It means it’s your time to share all your live listings, listings in contract, reduced price listings, […]
Your social presence is your personal and professional portfolio, which means you need to create content your potential clients will want to digest. How do you do this? Firstly, showcase your listings: past, present, and future. Just because a listing is closed does not mean it’s not of value—consider it an opportunity to demonstrate what […]
For 70 percent of real estate agents, the aim of creating an Instagram page is to create brand awareness. Whether this is your goal or not, we all desire the same thing: more sales. Luckily, there is a science behind social media success. Firstly—and this is essential—diversify your content. The real estate business is relentless […]
It’s time to tell your story, not just professionally, but the reality of your world. It is often forgotten that with your stories, you are the star of the show. Your in-feed is well thought-out and a perfected version of your brand, so you need your stories to show the real picture, from family events […]
Did you know that over a billion Instagram accounts are active every single month and that 60 percent of people say they discover new products on Instagram? It’s no secret by now that social media—especially Instagram—is key for businesses to promote their products and services, boost their brand, and increase sales, and that includes real […]