— by Tylee Leighton

Three Keys to Converting FSBOs

We have all heard for sale by owners are a potential listing source, but few pursue them effectively. I have found 3 keys to converting FSBOs: authenticity, rapport building, and opportunity. They have gone from 0% of my business to 30% of my business in the last few years. It wasn’t always like that.   Like most agents, I avoided for sal...

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