iBuyers (or instant buyers) and Power Buyers are changing the traditional real estate game, but are they friend or foe? As reported by Realtor.com, according to a recent survey from Clever Real Estate, while 65% of homeowners are open to selling their home with an iBuyer, 72% of would still prefer to work with a […]
The most successful agents have a natural talent for building and sustaining meaningful client relationships. In today’s fiercely competitive market however, modern agents also understand the critical role of technology in augmenting inherent talent and automating key processes to drive greater business results, faster. Armed with the right tools, agents today have experienced firsthand how […]
Think of all the mundane, repetitive, manual tasks you undertake to connect with prospects and convert them into clients. Now, imagine you have a platform that intelligently automates those tasks and serves as a conversion engine for your brokerage. That’s exactly what the right CRM can do for your business — if your agents use […]
92% of consumers trust a referral from someone they know. In 2021, 68% of home sellers noted their real estate agent was a direct referral from family or friends. This is good news for agents as referred customers have a nearly 30% higher conversion rate than typical lead gen sources which historically return a mere […]
“I believe in working smarter, not harder. I think the old way of doing real estate is dead; it died a long time ago. There’s a new better way to do business.” Those are the words from Tommy Mutchler, also known as the “The Lazy Agent” on Youtube. But Tommy’s goal has less to do […]
The national real estate market is experiencing an unprecedented boom. Ask any agent or broker and they’ll tell you – it’s never been more competitive. Inventory is incredibly low as the number of available listings was 23% lower at the end of 2021 compared to 2020, and 42% lower compared to 2019. That’s further compounded […]
When agents are asked about goals for the new year the answer is often, “… to grow my business” The challenge for most is identifying the source of this growth. The truth is the opportunity lies right in their hands – or if we’re getting technical – sphere of influence (SOI). Stuart Sim, Vice President, […]
Historically, CRM systems were static, merely acting as a data warehouse with limited value to an agent. Today, however, agents have an unprecedented opportunity to effectively leverage a CRM system as a virtual assistant, helping to automate mundane, time-consuming activities and more effectively identify, nurture, and ultimately convert leads for increased business. Modern, intuitive CRM […]
Should you spend advertising dollars on Zillow or Realtor.com? How do you know if you should run ads on Facebook, Google PPC, or both? How do these lead sources compare, and more importantly, do they convert? Those were the biggest questions discussed on our latest webinar with Lab Coat Agent’s, Tristan Ahumada. Our own Brady […]