When agents are asked about goals for the new year the answer is often, “… to grow my business” The challenge for most is identifying the source of this growth. The truth is the opportunity lies right in their hands – or if we’re getting technical – sphere of influence (SOI). Stuart Sim, Vice President, […]
Historically, CRM systems were static, merely acting as a data warehouse with limited value to an agent. Today, however, agents have an unprecedented opportunity to effectively leverage a CRM system as a virtual assistant, helping to automate mundane, time-consuming activities and more effectively identify, nurture, and ultimately convert leads for increased business. Modern, intuitive CRM […]
Should you spend advertising dollars on Zillow or Realtor.com? How do you know if you should run ads on Facebook, Google PPC, or both? How do these lead sources compare, and more importantly, do they convert? Those were the biggest questions discussed on our latest webinar with Lab Coat Agent’s, Tristan Ahumada. Our own Brady […]
You already know video is an important part of the real estate marketing mix. Stats like, “homes listed with videos get 4x the inquiries” and “85% or buyers and sellers want to work with agents using video” are incredibly telling. But to truly get the most out of video and stand out from you competition, […]
In our latest webinar with LCA, we welcomed Robert Lucido Jr., chief strategy officer with Lucido Global, one of the top producing KW Teams, to discuss real estate trends for 2022. His advice? Focus on tech and teams. Admittedly an advocate for the growing team model, Robert highlights the increasing importance of this approach as […]
The sales process is rarely a straight line. Across industries, it often takes between seven and 12 touches to convert a prospect. Just ONE prospect. Realtors in particular bear a heavy follow up burden. How do you know when too much is in fact too much? How do you know when to leave a prospect […]
Some have said switching from one CRM system to another is worse than divorce. That’s understandable as not every CRM company is created equal, and even though legally agents and brokers own all the data within those systems, not every vendor wants to give it up! Luckily, Chime is not like every other CRM provider. […]
In our latest webinar with LCA, “How To Make Past Clients Your #1 Revenue Source”, we explore the often-overlooked role of past clients as a viable and lucrative source of revenue. It is widely known that only 12% of home buyers/sellers rely on the same realtor even though nearly 70% report a good experience. This […]
As the real estate market continues its white-hot momentum, the competition for listings continues to increase, and more new agents enter the market your brand could be the difference between securing a new client or leaving money on the table. But how do you make your brand stand out? How do you go about building […]