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— by Rett Harmon

Anatomy of a Business Card

There aren’t many things more important than old-fashioned networking in the real estate industry. You know—the good old handshake, elevator speech, and phone number grab. That’s because, as we industry professionals are all aware, in our business, who you know can be as important as what you know. Good networking can lead to good contacts, and good contacts can lead to good business. So while there may not be many things that are more important to your real estate success than networking, there is one thing that might at least come close: the business card. A business card is one of the most important aspects of networking. If your business card isn’t solid, you put your networking capabilities at risk, too. Make sure that your networking and business card game is up to speed with the tips below.

Have a Photo

When I first started off in the real estate business, I didn’t put a photo on my business card. I was so young that when people received my business card…

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