Tackling SEO and Digital Marketing, Part 3: Video Breakdown of Web Stats
This is the third installment of Scott Hack’s series for LabCoat Agents, “Tackling SEO & Digital Marketing.” Part I covers how to find the right consultant or new team member to assist you in Search Engine Optimization. Part II is more of a checklist to see how SEO-friendly your site is now, and how to improve through small steps. Check those out if you haven’t already!
The video below will provide a quick primer on the new layout for Google Webmaster Tools or Google Search Console, as they now call it, as well as Google Analytics. Both tools provide valuable insights into the health and rankings for your site. Knowing how to read this data will put you in a better position when discussing your site with any consultants that you bring on to assist you.
For this video we will be exploring the traffic, etc., for realestatedistilled.com, a conference hosted back in January, as an example. This is so I can show you a lot of great details without the personal data or private information inherent on a consistent website.
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In an era of online sales and marketing, direct mail is often thought of as an outdated lead gen technique. Most businesses focus solely on paid ads, social media, and email marketing, which begs the question: is direct mail dead? The answer might surprise you: for real estate agents, direct mail remains as important as […]
Introduction to Circle Prospecting Scripts When it comes to circle prospecting, experienced agents and coaches all say you should follow a script. The tricky thing is, there’s no such thing as a “perfect script” and there are a lot of options to choose from. And since no two conversations are alike, even the most popular […]
Congratulations! You’ve made a new connection and obtained their contact information. Now, what’s the best way to nurture that lead? Simply exchanging business cards and hoping for the best won’t cut it. To stay top-of-mind and position yourself as the go-to expert, you need a thoughtful and automated approach. In this article, we’ll explore the […]