How (and Why) to Stage Your Listings Like a Lab Coat Agent
To stage or not to stage, that is the constant question on the LCA Facebook page. Almost daily there is a question in regards to why and how a Real Estate agent should use staging in their business and it seems like there is a big divide when it comes to the importance of staging a home for sale. According to The National Association of REALTORs 2017 Profile of Home Staging, a staged home can increase the price of the home between 1-10 percent yet only 38 percent of all REALTORs are utilizing staging!
As an agent, it is your job to get potential buyers in the home. According to NAR, 95 percent of home buyers start their search online. Why is this important? This means you need to have eye catching photos that present your listing in the best way possible. While many will argue that photos are the most important factor to get a potential buyer into the home, I would argue that staging is the most important. Even the most talented photographer can’t create gorgeous photos when a home is a mess or the layout doesn’t make sense. Staging can take a room from, “Hey, a toy store exploded in here” to “What a relaxing oasis.”
According to NAR, 77 percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home and that 40 percent of buyers were more willing to walk through a home they saw online if it is staged. Make sure you aren’t missing out on potential buyers because a room looks dark, cluttered and disheveled.