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— by Hana LaRock

The Future of Facebook in the Real Estate Market

We hope you enjoyed our recent article about the new Facebook algorithm, but if it was a little over your head… this might be a better place to start for marketing on Facebook! 

It’s no secret that the real estate market has almost completely moved online over the last decade or so. In fact, people prefer to begin their home search online before doing anything else. Although websites like Zillow or Trulia are household names when it comes to…well, looking for a household, Facebook is on the rise for real estate and may even surpass these other websites in its market reach. This is especially true after Facebook just released a feature specifically for “Property Listings” via the Facebook Marketplace. 

So, what do you need to know about the relationship between real estate and Facebook? Is it time to get on board, and how can you join the trend? Or, is it something that you could do without? 

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