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— by Dale Archdekin

Four Critical Steps to Convert Your Agents and ISAs Into Lead Generation Assassins

There’s no question that you know your business better than anyone.  

You’re a master at lead generation and leave nothing to chance. You’ve built your business from the ground up due to your motivation, dedication, and most of all, your insatiable hunger to succeed. 

But there’s one problem… 

You’re spending way too much time on your business, and it’s killing you. It’s past time for you to start hiring new agents to sell for you so you can leverage your expertise to expand and keep the business growing. 

Don’t get me wrong, this is a critical decision, but most people wait too long to take action when it comes to hiring staff. The truth is that hiring new agents can create new challenges that you may not realize until it’s too late.  

Hiring any type of employee can rob you of precious time. Sure, it will save you time in the long run, but initially, you need to prepare yourself. Bringing on staff involves time to recruit, interview, and vet potential candidates. You also have to consider time for follow-up, background checks, and actually getting people through the front door.  

However, there’s one crucial part of hiring that can be the biggest time stealer of all. And that’s training. New agents need to learn the ins and outs of your business or else they will be worthless to you.  

You could just start off by giving them a list of leads to call, but that likely won’t go well for you either. Not only will it be ineffective, but you’ll also start to get complaints that basically amounts to your new agents thinking that your leads and lead generation strategy sucks! 

Obviously, that’s not the effect we’re looking for. Your new agents need to have the skills and determination to work effectively. It’s also not going to work if you’re still trying to bring in leads while you’re getting the new agents up to speed. 

Let’s take a look at a more effective way to train new as well as existing agents so that they generate leads for your business.  

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